Whilst out at the weekend with colleagues we ended up discussing recent films. I had to put my hand up to seeing Mamma Mia 3 times! I was not the only one in our group who grudgingly admitted it too. A film that has a weak story line, actors who can’t sing (some may say cannot act) The Guardian this week it was voted DVD of the week. Mamma Mia
So, what is it about the feel good factor that this film generates, the familiar music, somehow ingrained into our subconsious because we all know the words. I don’t know many people who have come out of the film feeling worse than when they went in.
Alexander Hughes of Internal Communications Blog states” One thing for sure, the next 6 to 12 months will see many changes and those who take the positive approach will be most likely to stay afloat through it all”. Surely then there is something to be gained by spreading the feel good factor and staying positive?
Ways to stay positive could involve EFT helping to release negative feelings through energy therapy. However for most of us involved in Employee communications, we stick to the tried and tested. How do we capture that “feel good” factor and pass this onto our colleagues who are feeling the credit crunch and weighed down with all the bad news? How does employee communications capture a little oasis of good news amongst all the bad? Ideas discussed surrounded the company newsletter whereby colleagues had ownership and felt that they could publish good news, the intranet opening screen, the friendly email. Your thoughts welcome – much needed for many companies around the country at the moment as we see the demise of MFI and Woolworths.
I haven’t seen Mamma Mia (I took notice of the critics). But I did think it was a case study lesson in the limitation of media influence: the more the critics damned it, the more the public flocked to see it.
The other factors, you’ll recall, were the credit crunch and the incessant wet weather last summer. The film clearly tapped into a public mood for some light escapism.
Well obviously an old ABBA fan – I will have to ask my gran about this type of music!!!
At the current time we need to find the feel good factor in all that we do with our staff and to ensure that both they and all our stakeholders are looked after and made aware that the good times will come again.
As a Liverpool fan I remember the days when the leauge was ours to have year after year and yet we have yet to win a Premiership Trophy but I know one day that will happen and that keeps me in hope for the future.
Keep up the good work but lets not bring back the high platform boots and long hair – and that is just the blokes!!
Paul
The buzz word was Mama Mia everyone asking have you seen it.., you must see it.. Whether it was the corny acting which merged in with the song or the bad singing but there was something which made you want to see it again and again.
I too have seen the film 3 times. It was the fun of joining in with singing the old Abba songs during and after the film. The atmosphere was all giggles and laughter and each time I went to the cinema it was full.
This could take off like the “Rocky Horrow Show” where everyone dresses the part. Count me in!!